LinkedIn can be a powerful tool for building your network, finding job opportunities, and keeping your online presence up-to-date. However, when you are looking for a job, should your LinkedIn profile read the same as your resume?
Lindsay Pollack, job search expert and LinkedIn ambassador, says yes and no. While the sections and keywords you use in your resume will likely be replicated on your profile, there four key distinctions to keep in mind if you’re leveraging LinkedIn in your job search:
The level of specificity. As this US News & World Report post explains, resumes are sent in with applications to one job at one organization. They have one purpose: to get the organization to understand you are the best fit for that specific opportunity. As such, resumes should be customized for that specific position. On the other hand, your LinkedIn profile is not an application material for one job. It encompasses who you are as a professional in total and can be a tool that helps bring opportunities to you.
For those with dual career goals, LinkedIn profiles can be tricky. Each case is unique, but there are great points on this HR Bartender blog post from HR professionals that will help you get started.
Third party contributions. On resumes, it’s not customary to provide recommendations from others about your work. The resume is all about you, written by you. On LinkedIn profiles, recommendations and endorsements of your “Skills & Expertise” speak volumes, and it’s a great idea to have your network contribute. Ask your supervisor for a recommendation. Give authentic endorsements to others, and it’s likely they will return the favor to you. When recruiters land on your profile, they’ll note your commendations favorably.
How do you structure your LinkedIn profile? What are some examples of LinkedIn profiles that have impressed you? Share them below in the comments.