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You’re not sure if your resume will ever make it past the robots—also known as the applicant tracking system (ATS)—that many organizations use to screen applicants. It’s easy to appeal to a human, but what on earth can you say to a machine?
Rather than go after a particular job function or keyword, develop a Target Employer List. Quite simply, this list includes organizations you are interested in working at, based on your criteria for a good fit.